One of the best ways to increase traffic to your website is with the internet marketing resource of article writing. But, you have to do it effectively by ensuring that you build good search engine optimization (SEO) into your articles.
It is a challenge to write good persuasive articles and have them published in the article directories. Statistics prove that there are more articles written and show up in the search engines compared to actual websites do.
You can look at some websites on the internet and they are mainly an article in disguise. This is because it is much easier for somebody to write an article than it is to build a website. Most people find it difficult to build a website, but they will have the talent to be a successful writer.

There are thousands of writers out there that are writing good content to promote their internet business website which makes it a very difficult area to be successful in. The number of writers and the articles they are creating is overwhelming. To develop a mass readership for your articles you as a writer must be aware of how to write an article that contains certain article marketing tips you will need to observe before you reach the pinnacle of article writing.
Article Optimization
If you want your article to be number one with Google, then you must ensure that the article is optimized. By optimized I mean that the article must follow Search Engine Optimization rules.
You must choose a high quality article directory (e.g. Ezine Articles) for your article distribution. This will go a long way in helping you reach a high spot with your article. You can check out the article directories PR rating by doing a search for the directory in Google.
It is pretty easy to submit your article to any of the article directories. It is just a question of setting up a user account with your personal details, internet business and the category/niche you intend to be writing about.
For SEO to be successful it is important to ensure that you use keyword rich content in the main parts of the article (title, teaser, and the body of the article).
Keyword research is the paramount to ensuring that you have an article that is targeted to your subject. These keywords will determine as to whether your article is successful or not. The keywords must then be positioned throughout the article and that the content is legible to the intended reader. You must not “keyword stuff” your article just for the sake of having large quantities of keywords in the article. This type of writing is frowned upon and is classed as spamming your article and will be rejected by the search engines and the article directories. It has recommended having approximately 2% to 8% keywords throughout the articles content.
The keyword “article writing” is a good keyword I have used for this article. One SEO rule is to ensure that you have your keyword prominently positioned in both the title and the first paragraph of the article – as is in this article. It is good SEO to start the paragraph/article with the main keyword.
The search engines, especially Google will pick up on your keywords, especially if you use bold, italic, and underline when it seems appropriate with your keywords. It is one of the main SEO tips to bold, italic, and underline your keywords because it is a known fact that Google will pick up on them.
An excellent way to get links back to you website is to place anchor text links in the article. Do not go crazy with this because the majority of article directories only allow you to use this method one to three times within the article. Google will pick up on the article link and index the article and register the link. It is a good idea to use your website keywords when writing an article.
Depending on the article directories rules you might be able to put html anchor text into the article body as well as the author bio box.
Another one the article writing secrets is to use anchor text in the bio box of the article writer. You are normally allowed one link but some article directories allow three. This is where you put any links to what you are promoting because if the reader finds your article of interest then there is every possibility they will hit the link to investigate further. Get this right and you will begin to gain the readers trust and eventually you will build up a relationship.
Article Writing
You need to make your articles convincing and totally appropriate to the subject you are writing about. It is better to write persuasive articles that will entice the reader to investigate further than totally inappropriate hogwash. It is no use writing about dog grooming if the people reading it are interested in business orientated topics.
You have to determine the audience you are writing for. Ideally you must try to target the article to an audience that is not over saturated. If the audience is too large you will be out of your depth, too small and
Article writers who are looking for article marketing success with article marketing then you must take this little tip onboard. You need to target keywords that have at least 1000 hits a month on Google. Don’t go for the high numbers of monthly hits. Also go for keywords that are returning less than 1 million entries when you do a Google search for the keyword. You will find numerous profitable keywords that you can use for any amount of niche markets.
What I believe to be one of the best article marketing tips I can pass on is to use Original Content. It is getting harder and harder everyday submitting articles to the article directories because of the ever changing rules about content. Just recently Ezine Articles, who are considered the number one article directory, have implemented a 100% original content ruling for article submission. Yes, the content has to be 100% or it will be rejected. Don’t think you can fool them because you won’t. They have ways and means of checking and you will have your article rejected. So don’t even try!
If you take onboard the advice I have given and ensure that your article writing conforms to what I have said then you will achieve success with article marketing for your website.
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