The old days where marketers could optimize their website for a keyword or two are long gone. Today, because just about everyone from age 2 to 102 is accustomed to using the internet and searching online, people are significantly more specific about how they search. This means you need to get keyword savvy.
Here’s how:
Search for profitable keyword phrases. This may mean getting ultra specific. Instead of optimizing your content, pages and website for “televisions,” for example, you may want to optimize your site for “how to choose a high def television.” The same keyword tools that you’ve been using, the Google AdWords tool for example or WordTracker however, you’ll want to use them to produce phrases rather than words.
Research your competition. There are some spectacular tools that help you see what your competition is optimizing their website for. We’re talking about tools like KeywordSpy and KeywordDiscovery.
Stay on top of trends. The keywords and keyword phrases your audience uses changes over time. Using the example above, television technology changes about every six months. If you’re planning on staying on the cutting edge of televisions, you’re going to want to continue your keyword research to continuously drive new traffic to your website. And this doesn’t just apply to an electronic niche or television niche, most industries change at a rapid pace and staying on top of the popular keyword phrases for your niche is essential.
Staying on top of the keywords your audience is using will help you continue to put your website in the right place when they’re looking for you.
